maybe a good second income..."Eat at Jo's...."

[ProblemAgain]

Japanese Women Rent Their Legs to Advertisers, Give New Meaning To 'Your Ad Here.'

By Jessica Ferri | Fashion + Beauty – Thu, Feb 21, 2013 12:56 PM EST

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A woman models an advertisement from Absolute Territory PR. (Photo: Alafista)Introducing the least subliminal advertising ever. In Japan, companies are actually launching print campaigns on young women's bare legs.

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Are we really ready to turn our bodies into billboards for a few extra bucks? Japanese advertisers are banking on it, offering women money in exchange for the use of their thighs. Participants paste temporary tattoos of brand logos on their legs and spend the day exposing them to oglers. To be eligible for ad space, you must be at least 18-years-old and connected to least 20 people on social networking sites. The idea comes as part of the advertising maxim that ads should run “wherever people are looking.”

As of November 2012, about 1,300 women have registered their legs to be part of ad campaigns with Absolute Territory PR, the publicity team behind the bizarre media blitz. In fact the name of the PR company, “Absolute Territory,” is a translation of the Japanese phrase “zettai ryouiki,” used to describe the area on a woman’s leg between the end of her skirt or short and the beginning of a thigh-high or knee-high stocking, a style that has been popularized by Japanese Anime and manga.

The "zettai ryouiki" look. (Photo: Absolute Territory PR)In order to get paid at the end of the day, women must wear the advert, which comes in the form of a temporary adhesive, for at least eight hours. They must also post photos of themselves wearing the adhesive on social networking sites like Facebook and Twitter as proof of completing the job. Women can expect to earn between $13 and $128 for one day’s work.

Presumably, because “zettai ryouiki,” is a “total magnet for the male gaze," one can assume this marketing strategy would work particularly well for products or services geared to a male audience.

[ProblemAgain]

"honest, i wasn't trying to look up to never, never land....i was just bending down to read the advertisement..you can trust ME"

[blithe spirit]

I don't see much difference between that and wearing a designer label on the outside of your clothes, purses, shoes etc. At least these women are being paid. Seems more honest to me.  Lots of people pay for the privlege of wearing a designer label and big bucks too...kids have actually been killed over name brand sneakers ya know...and wait in line for days for the privilege of wearing some $200 sneakers cause they are the first ones off the assembly line. Crazy values, eh?

[dwalt]

Hey, it isn't  like a tatoo.  At least they are getting paid and not paying.

[crestofwaves]

I have lots of room on my thighs!  Hmmmmm.

[crestofwaves]

Never thought I would ever have a good enough reason to post this song, but, lo and behold, a reason has arisen.

 

[frenchy]

are you insinuatin you have big legs cresty ?? i've seen pics of you and i'd like to know where you been hidin em .. 

[crestofwaves]

Well, not THHHHHHAAAAAAAAAAAAAAAT big, but whatever wieght I carry it's in my hips, my arse and my thighs. We all have our areas, you know. Hey look At Beyonce?  And J-Lo.  I have the same problem they have, lol.

  I have the body of a Sicilian peasant woman who should be stomping grapes for a living.

[frenchy]

and thats a problem ?? in what country ?? 

[crestofwaves]

They're thirty years younger!

[frenchy]

well .. if you buy a bottle of wine and its only a few years old its a lot cheaper ain't it ?? just sayin .. 

[crestofwaves]

The older the violin, the better the music.  Eeeeeeeeeeeee.

[frenchy]

that too .. now you got the idea ..