TBD on Ning

Japanese Women Rent Their Legs to Advertisers, Give New Meaning To 'Your Ad Here.'

A woman models an advertisement from Absolute Territory PR. (Photo: Alafista)Introducing the least subliminal advertising ever. In Japan, companies are actually launching print campaigns on young women's bare legs.

Japanese Snaggletooth Craze Spawns Dental Procedures, Girl Group

Are we really ready to turn our bodies into billboards for a few extra bucks? Japanese advertisers are banking on it, offering women money in exchange for the use of their thighs. Participants paste temporary tattoos of brand logos on their legs and spend the day exposing them to oglers. To be eligible for ad space, you must be at least 18-years-old and connected to least 20 people on social networking sites. The idea comes as part of the advertising maxim that ads should run “wherever people are looking.”

As of November 2012, about 1,300 women have registered their legs to be part of ad campaigns with Absolute Territory PR, the publicity team behind the bizarre media blitz. In fact the name of the PR company, “Absolute Territory,” is a translation of the Japanese phrase “zettai ryouiki,” used to describe the area on a woman’s leg between the end of her skirt or short and the beginning of a thigh-high or knee-high stocking, a style that has been popularized by Japanese Anime and manga.

The "zettai ryouiki" look. (Photo: Absolute Territory PR)In order to get paid at the end of the day, women must wear the advert, which comes in the form of a temporary adhesive, for at least eight hours. They must also post photos of themselves wearing the adhesive on social networking sites like Facebook and Twitter as proof of completing the job. Women can expect to earn between $13 and $128 for one day’s work.

Presumably, because “zettai ryouiki,” is a “total magnet for the male gaze," one can assume this marketing strategy would work particularly well for products or services geared to a male audience.

Views: 74

Replies to This Discussion

frenchy that was very sweet.

I think it is just a less damageing form of prostitutoin essentualy. I dont particularily like it but as the women are consenting adults and are being financialy compinsated I do not take issue.





© 2024   Created by Aggie.   Powered by

Badges  |  Report an Issue  |  Terms of Service