J.C. Penney has decided not to cave to the outcry of a group that calls itself "One Million Moms" and has decided that Ellen Degeneres is an appropriate spokesperson for its products.
Should a person's private life be put through a sieve of approval before they can work in the advertising or public marketing?
Is it right to cancel a line of children's products because the adult character they are based on was caught in an adult movie house?
Should a star's movies be boycotted because he might be gerbilling behind closed doors?*
Do you think that consumers of these products consider these issues before deciding where or from whom they will purchase an item?
For that matter, should I even be writing about this stuff? What business is it of mine?
* Apologies to RG, I realize this allegation has never been verified...or outright denied.
http://entertainment.aol.ca/article/the-truth-about-the-richard-ger...
http://entertainment.msnbc.msn.com/_news/2012/02/03/10311724-jc-pen...
http://en.wikipedia.org/wiki/Paul_Reubens
Tags: advertising, marketing, privacy, special_interest_groups
Ahh, But GM is back and they brought Clint with them.
© 2024 Created by Aggie. Powered by