TBD on Ning
The UK Bans Twiggy's Photoshopped Ads....
http://shine.yahoo.com/channel/beauty/twiggys-photoshopped-olay-ads...
Twiggy's Photoshopped Olay ads banned in England
by Jennifer Romolini, Shine staff, on Thu Dec 17, 2009 11:01am PST
Perhaps we should start calling 2009 the year of the airbrush. The latest Photoshop scandal involves not an emaciated model nor a bizarrely-retouched actress on the cover of a fashion magazine, but instead a 60-year-old icon with not enough crows' feet for anyone's liking.
Let's catch you up: Last summer, beauty company Olay debuted its Definity eye cream campaign depicting model Twiggy looking far younger, smoother, and firmer than her then 59 years should suggest. The '60s fashion star appeared virtually wrinkle-free in the ads and, since her baby-faced visage was selling anti-aging cream to older women, quite a few people—including bloggers, news outlets, and the British Parliament—grew quite disturbed.
In August, British lawmakers called for a ban on the digitally altered ads, suggesting they mislead the public. And, in the ensuing months, the U.K's Advertising Standards Authority (ASA) received hundreds of complaints from the public, claiming the Olay images were "socially irresponsible" and could have a "negative impact on people's perceptions of their own body image, " The Guardian reports.
Finally, yesterday, the ASA banned the complete set of Olay Twiggy ads, ruling that the post-production retouching could give consumers a "misleading impression of the effect the product could achieve."
You think?
In the ads, Twiggy says, "Olay is my secret to brighter-looking eyes" and "Because younger-looking eyes never go out of fashion...[it] reduces the look of wrinkles and dark circles for brighter, younger-looking eyes."
However, since Olay admits to "minor retouching" around Twiggy's eyelid area (essentially wiping out any indication of undereye darkness, bags, and fine lines), we know the cream is not really her secret. Instead it's a skilled computer technician, which is something you just can't bottle and sell for $23.89. Nor is this "secret" available to most women. Honestly, it's refreshing that, with the banning of these ads, finally someone is saying just that.
Source: The Guardian, Celebitchy
NOTE FROM SUSE: The last photo--the two-panel--is from the Marks & Spencer campaign, which also came under criticism when it first aired. It was, however, for a department store and not a skin care product.
Twiggy's Photoshopped Olay ads banned in England
by Jennifer Romolini, Shine staff, on Thu Dec 17, 2009 11:01am PST
Perhaps we should start calling 2009 the year of the airbrush. The latest Photoshop scandal involves not an emaciated model nor a bizarrely-retouched actress on the cover of a fashion magazine, but instead a 60-year-old icon with not enough crows' feet for anyone's liking.
Let's catch you up: Last summer, beauty company Olay debuted its Definity eye cream campaign depicting model Twiggy looking far younger, smoother, and firmer than her then 59 years should suggest. The '60s fashion star appeared virtually wrinkle-free in the ads and, since her baby-faced visage was selling anti-aging cream to older women, quite a few people—including bloggers, news outlets, and the British Parliament—grew quite disturbed.
In August, British lawmakers called for a ban on the digitally altered ads, suggesting they mislead the public. And, in the ensuing months, the U.K's Advertising Standards Authority (ASA) received hundreds of complaints from the public, claiming the Olay images were "socially irresponsible" and could have a "negative impact on people's perceptions of their own body image, " The Guardian reports.
Finally, yesterday, the ASA banned the complete set of Olay Twiggy ads, ruling that the post-production retouching could give consumers a "misleading impression of the effect the product could achieve."
You think?
In the ads, Twiggy says, "Olay is my secret to brighter-looking eyes" and "Because younger-looking eyes never go out of fashion...[it] reduces the look of wrinkles and dark circles for brighter, younger-looking eyes."
However, since Olay admits to "minor retouching" around Twiggy's eyelid area (essentially wiping out any indication of undereye darkness, bags, and fine lines), we know the cream is not really her secret. Instead it's a skilled computer technician, which is something you just can't bottle and sell for $23.89. Nor is this "secret" available to most women. Honestly, it's refreshing that, with the banning of these ads, finally someone is saying just that.
Source: The Guardian, Celebitchy
NOTE FROM SUSE: The last photo--the two-panel--is from the Marks & Spencer campaign, which also came under criticism when it first aired. It was, however, for a department store and not a skin care product.
Tags: Lies, Olay, Photoshop, Twiggy, ads, deception, dishonesty
Views: 29
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Replies to This Discussion
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Permalink Reply by Dazzling Zoomer Gal Diana on
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Thanks Suuse! KA - love your take. I will admit that a wee bit of a touch up on my professional head shots made me feel much more comfortable Yet when I see a cosmetic company wagging at me with an advert of a woman in my age range looking MUCH younger than her years, or mine I'm quite put off.
Perhaps there is a very fine line between a bit of photo shop to smooth skin tone and perhaps erase a blemish or two and out and out blatant deception, which is after all an out right lie. Something we are collectively very tired of, regardless of the reason.
What think you? You have a professional head shot - it's going to be everywhere - do you want it edited a bit? Thoughts !? /;-D -
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Permalink Reply by Suuse on
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As a photographer and one of the princesses of PSP--I have worked for national magazines and have "edited" photos by some very famous photos of some verrrrry famous people--I confess to being part of the problem. What I get paid for often amounts to bald-faced lying...photographically speaking.
I'm all for tidying up a photo. I'm all for flattering the client (because if I don't, someone else will get the job). But when you're selling a product that purports to knock off the years and then you PSP the living cr@p out of the photo you use to sell that miracle cream? LIAR, LIAR, PANTS ON FIRE!
That's not a photo of Twiggy--that's a painting.
And yes, most of my professional shots of me are retouched. Absolutely. Vain? Absolutely. But I draw the line at trying to look like some reconstituted version of my 20-year-old self. -
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"Vain? Absolutely. But I draw the line at trying to look like some reconstituted version of my 20-year-old self."
I love it! Yes. 90% of the photo's in my facebook album are untouched, so if a slight touch up makes a professional photo of me look a tad more palatable, it makes me happy. But looking like someone I'm not? I'm too old for that nonsense, and I suspect Twiggy feels that way too, but needs must, and I'm sure she was paid decently.
I adore Lauren Hutton. Now in her seventies, she is adamant (and has been) about not being overly PSP'ed and she demands the right to review her photos before they are published. She looks GRAND!!! -
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I earned these lines--most of them from laughing and smiling--and I wear them proudly! ;)
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Speaking of Lauren Hutton!
http://abcnews.go.com/GMA/BeautySecrets/story?id=1236581&page=1 -
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Oh la la !!! With thanks to realteal who posted this in Q&A ~ talk about Photoshopped !!! Poor Emma Watson - quite legless !
http://omg.yahoo.com/blogs/a-line/emma-watsons-leg-goes-missing/334?nc -
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