Yeah, I know, "Who?"
Suffice to say - Alex Chilton was great because he followed his muse while others would have continued to beat a dead horse. It took a special talent to achieve such success at so young an age, and to be clear-eyed enough to see it for what it was - which was Not Much. A gifted composer who trusted neither his own talent or the reactions it drew, no prior songwriter had so dared to invert the ethos of the modern pop song - To deliver, instead of bliss and a cheap thrill, something bitter and sour- but much more honest. Rivaled only by Ray Davies and Randy Newman in his ability to convey melancholy and conflicted emotions, he was willing not only to examine the dark side of what most people would have considered themselves lucky to have achieved, but he doggedly pursued that crooked path as a matter of artistic principle. A trailblazer and utterly unique.