TBD on Ning

NBC ran two television commercials at 9:45pm on Monday, August 3, 2009.

The first was a spot on behalf of Anheuser Busch, where several segments showed the interaction of a young daughter with her father over time:

She says: "Please, can I have a dog?"

He answeres by getting the dog.

She says: "Please? Just ten more minutes?"

She wants to say up late, to watch tv with the dog. Again he is won over by the "Please?"

Now she is a teen, and she says: "Please? Will you buy us beer? You can even take the keys?"

This time he answers "No" and she storms off. The commercial closes with the admonition not to be an enabler, and the Anheuser Busch logo on screen at left.

The next commercial is for Orville Redenbacher popcorn. Before you even realize what the commercial is for, you hear the children playing outside, yelling a common refrain:

"NA NA LOOSER . . ."

Tags: advertising, amercican, behavioral, dissent

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Another American company sold to the highest bidder overseas.
This is a very clever and presumably successful example of one form of behavioral advertising. The second commercial serves to undercut very successfully the message contained in the first, and it does so to the profit of both.

above submitted via online form: http://esupport.fcc.gov/complaints.htm

Channel 5
Burlington Vermont
9:45 pm
You've seen the T-shirt


It begs
for limits.




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