There's still much confusion regarding foods that are "natural" versus foods that are "organic".
Certified organic food products are regulated by the U.S. Department of Agriculture and are produced by farmers and manufacturers under a strict set of rules. But the agency defines the term "natural" only for meat and poultry. In the rest of the food industry, the meaning is largely up to the producer.
Here's the story, including information from some of the top food producers in the US:
http://www.latimes.com/business/la-fi-natural11-2009jul11,0,6783490...
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