TBD on Ning
Tickets get costlier as movie chains seek to cash in on consumers' willingness to pay more for 3-D
The new prices take effect Friday in many markets across the country in theaters owned by such major exhibitors as Regal Entertainment Group, Cinemark Holdings Inc. and AMC Entertainment Inc. The increases, in one case as much as 26%, vary from theater to theater, but many cinemas are raising prices most—or even solely—for 3-D showings, which accounted for the vast majority of last year's 10%
jump in domestic box-office sales. 3-D movies generated 11% of domestic ticket sales in 2009, up from just 2% in 2008.
A 3-D IMAX movie at New York City's AMC Loews Kips Bay will cost $19.50, up from $16.50. While the new prices could boost theater owners' already buoyant revenues, some industry watchers think they could also spark a consumer backlash. Studios, theater operators, and trade groups have long touted
films as a bargain, compared with other forms of entertainment. A decade ago, the average ticket at a multiplex was $5.39, but prices have edged up between 2.7% and 6.1% a year since then, according to the Motion Picture Association of America.
Studios are also in a bind. While many are wary of appearing to gouge consumers, they are also facing higher costs as they produce more movies in the technology-heavy 3-D format. Though ticket prices are set by theater operators, the proceeds are split roughly 50-50 with movie studios.
What are your thoughts on the subject? Has this or will this keep you from taking the family out?
jump in domestic box-office sales. 3-D movies generated 11% of domestic ticket sales in 2009, up from just 2% in 2008.
A 3-D IMAX movie at New York City's AMC Loews Kips Bay will cost $19.50, up from $16.50. While the new prices could boost theater owners' already buoyant revenues, some industry watchers think they could also spark a consumer backlash. Studios, theater operators, and trade groups have long touted
films as a bargain, compared with other forms of entertainment. A decade ago, the average ticket at a multiplex was $5.39, but prices have edged up between 2.7% and 6.1% a year since then, according to the Motion Picture Association of America.
Studios are also in a bind. While many are wary of appearing to gouge consumers, they are also facing higher costs as they produce more movies in the technology-heavy 3-D format. Though ticket prices are set by theater operators, the proceeds are split roughly 50-50 with movie studios.
What are your thoughts on the subject? Has this or will this keep you from taking the family out?
Tags: Record, costs, movie, ticket
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Replies to This Discussion
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Permalink Reply by Zen Elipsys on
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I'll keep going. I like the experience of taking my kids to the movies on a Saturday afternoon. Also date night with my wife. Matter of fact, I am going to see the new 3-D flick How to Train your Dragon.
Everything is going up for pete's sake!!!! -
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